DYSON EXHIBITION BOOTH DESIGN
TITLE
Dyson Exhibition
LOCATION
Singapore.
CATEGORY
Exhibition Booth Design (School Project)
PROJECT YEAR
2018
Conceptual Model
The model is inspired by the cylindrical volume of Dyson Supersonic. The concept of the model is about movement and unity. The design of Dyson Supersonic hair dryer is simple with only two cylinder volumes. One of the cylinder is hollow in the middle and gives a focus to the viewer. The hollow cylinder functions as the place where air flow through. So, I have added a hollow space in the concept model that I made. The model height is increased which gives a sense of rhythm and symmetry. The model is in the shape of circle which work well to attract attention. Other than that, circle symbolize eternity, perfection and unity which is also echoing to the appearance of Dyson Supersonic at the same time.
Final Model
Dyson has a brand identity of defining what luxuries, reliable and perfections are. To convey the brand identity of Dyson, I have chosen some simple geometrical shapes like circle and square as the main element in my design. The layout of the booth are symmetrical in order to give the customers a uniform and comfortable feeling. The space of the booth are open. I am designing it into a stage like booth so they can make their products more attractive. On the other hand, Dyson really cares about their user's experience. So, there would be two experience counters that can hold 8 people and also round chairs for them to sit on. The background colour of exhibition model are using white and Fuchsia colour as the attraction point. Lastly, the round shape object on the table is made into a TV screen that plays their own advertisement.
Plans
Floorplan
Elevation